Uncover Hidden Revenue or wasted spend and Optimise Your E-commerce Strategy
Are you losing valuable insights due to discrepancies between your Google Analytics and your ecommerce platform transaction data? Our e-commerce data mismatch solution helps you bridge the gap and unlock the true potential of your online store.
The Problem
A common challenge faced by e-commerce businesses is the inconsistency between Google Analytics and e-commerce platform transaction data. This mismatch, often ranging from 20-40%, which leads lead to inaccurate reporting, flawed decision-making, and missed revenue opportunities.
Our secret sauce
Our Solution
We employ advanced algorithms to identify the root causes of these discrepancies. By working closely with you, we establish custom business rules tailored to your specific operations or goals. This collaborative approach enables us to significantly reduce the margin of error to between 2-8%.
Common Causes of Mismatches
- Inconsistent revenue calculations: Differences in how tax, shipping, and discounts are handled between e-commerce platforms and Google Analytics.
- Data processing delays: Time lags in data synchronisation can lead to discrepancies.
- Duplicate orders: Instances of multiple order entries in either system can cause mismatches.
- Refund discrepancies: Differences in refund processing between platforms.
- Client-side tracking: Slow website performance can lead to tag firing discrepancies. If there is a delay between when a website is supposed to trigger a Google Analytics tag and when it actually does, inaccurate data collection can occur.
Benefits of Our Solution
- More accurate financial reporting: Gain a clear and reliable picture of your revenue and profitability according to your business rules.
- Improved decision making: Make data-driven choices based on accurate insights.
- Enhanced marketing ROI: Optimise your marketing campaigns with more precise performance metrics.
- Increased efficiency: Streamline your operations by identifying and resolving data issues.
- Competitive advantage: Stay ahead of competitors by having a deeper understanding of your customer data.
- Recommendations: Our algorithm provides instant recommendations of where the issues are based on your business rules.
Brands who love us
By rectifying data mismatches, you can unlock hidden revenue, optimise your marketing efforts, and make informed strategic decisions to drive business growth.
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Let us help you
Achieve data accuracy and unlock the full potential of your e-commerce business.