Digital Ads: Campaign
Harness the power of digital advertising on search engines, social media, and YouTube.
Digital ads benefits & features
| Minimum Ad Spend (USD) | $300 - $499/month | $500 - $999/month | $1000 - $2999/month | $3000 +/month |
|---|---|---|---|---|
| Platform Choices | 1 | 1 | Up to 2 | Up to 3 |
| Platforms | Google Search Only | Google/Bing Search Facebook/Instagram | Google/Bing Search Facebook/Instagram Display Retargeting YouTube Video | Google/Bing Search Facebook/Instagram Display Retargeting YouTube Video |
| Strategy Call with Ads Specialist | - | - | Month 1 Month 3 Every Quarter | Every month |
| Campaign Edits | - | 1 | 1 | 2 |
| Advertising Intelligence Reporting |  | | | |
| Custom Optimisation | Ongoing and as needed based on performance | Ongoing and as needed based on performance | Ongoing and as needed based on performance | Ongoing and as needed. Recent major updates to be reviewed on strategy call |
| Campaign Audience Segments | Up to 4 | Up to 5 | Up to 6 | Custom |
Platform Details
| Google/Bing | 1 campaign 2 ad groups (Google only) | 3 campaign 6 ad groups | 2 campaigns 6 audiences 8 ad versions | 4 campaigns 8 audiences 12 ad versions |
| Instagram/Meta | - | 1 campaign 4 audiences 3 ad versions | 2 campaigns 6 audiences 8 ad versions | 4 campaigns 8 audiences 12 ad versions |
| YouTube/Display Retargeting | - | - | 5 campaigns 10 ad groups | 8 campaigns 15 ad groups |
| - | - | - | 2 campaigns 4 audiences |
|
| Google Ads Policies and Restrictions | ||||
Our Digital Ads Campaigns is a D.I.W.M service level package
What to Expect Next:
Client Requirements
To ensure a smooth and efficient process, please fill out the order and fulfillment
form with as much detail as possible. This will help streamline the entire experience.
Based on the type of campaign, you will need to provide the following items:
For Facebook/Instagram Advertising
- Necessary access to approve Meta Business Manager Requests
- 1:1 Ratio and 1080 x 1080 pixel resolution images
- A Meta Pixel (for Facebook Ads)
For Google Advertising - Add analytics@actonia.co.za as an admin user.
- Images:
– 728×90 (Leaderboard) – 300×250 (Medium banner)
– 300×600 (Half Page) – 160×600 (Wide Skyscraper)
– 320×50 (Mobile leaderboard) – 300×50 (Mobile banner)
Timeline:
We’ll review the order and send a confirmation email within 2 business days.
Client Requirements
In the confirmation email, you will receive a booking link to schedule the
onboarding call. This call is an opportunity for the you to provide us with any
information about your campaign.
Client’s can prepare for this call by confirming the desired campaign and
digital advertising goals.
Timeline:
This call can be booked with our team in as little as 1 business day, depending on your availability.
Client Requirements
Our team will start building the campaign based on the information received in the
order form and the onboarding call. If all the details have been received by our team, there are no other requirements of the you in this step.
Timeline:
We will create the campaign for review and approval within 5 business
days from the date of the onboarding call.
Client Requirements
When our team shares the updated campaign with you, please approve it as soon as possible to ensure we can launch the campaign efficiently.
Timeline:
Once the approval is received by our team, we will set the campaign live
within 5 days. Campaigns will not be set live without your approval.
Our Portfolio
Case studies
We have run successful campaigns for clients just like you.
Still have questions…
The platform(s) for “Expert’s choice” will be selected by our digital ads analyst and specialist teams based on expert opinion and research to best achieve the goals/KPI’s laid out by you.
We’ll take into account the vertical, budget, and the product or service being advertised.
All campaigns are billed for Month 1 at the time of order, and will automatically renew monthly ongoing on the anniversary date of the order.
Example:
January 1st – Campaign is ordered. You are charged a one-time setup fee, monthly management fee, and wholesale ad spend for the first month.
January 9th – Campaign is launched.
February 1st – You are charged for the second month of the campaign and the monthly management fee.
Campaigns will aim to spend the full amount for the month once the campaign launches. However, any unused spend will be rolled over to the next month.
Automated bidding, built-in budget management, and smart optimisations allow for campaigns to be edited and optimised as they progress, making the most of your ad spend within the platform. Campaigns will be optimised according to your goals, budget, and platform needs.
An audience segment narrows the target audience into subgroups to deliver more tailored messaging. They can be based on geographic location, gender identity, income, and more.
Depending on the ad spend tier, you will get 4-6 audience segments.
The highest tier level receives a custom number of segments depending on the product/service and platform chosen.
Reporting will be shared via Advertising Intelligence, a live link accessible through Business Hub. Advertising Intelligence will be connected to your campaigns 1-5 business days post-campaign launch.
All cancellations must have a 5 day notice period. If the cancellation is submitted at the last minute and the renewal happens, we will run the campaign for the amount that was renewed until the end of the month. When that request is made, the digital ads team will spend the remainder of the ads Rands for that cycle, and they will not run the campaign the following month.
You will need to cancel this product in the platform in order to ensure you are not charged again the following month.
The setup fee is the one-time cost of creating and launching the campaign. It includes the following:
-Ad proofing
-Tracking code setup & verification
-Creative creation (when required)
-Audience research (keyword and competitor)
-Campaign audit & launch
The management fee is a percentage charged on top of the monthly ad spend. This fee ensures our team can optimise, analyse, and report on the campaign each month.
To use your client’s Meta Pixel, they will have to add our Business Manager ID to the Pixel. This ID number will be provided by our team upon request.
Yes, local search ads can show on Google Maps after the owner of the Google Business Profile (GBP) authorises access to the platform.
Say Hello
Revolutionise Your Digital Presence
Ready to elevate your business through a powerful Ads campaign? Contact Actonia today for a consultation and discover how we can help you achieve your goals.