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MARKETING STRATEGY
& PLANNING

A well-crafted marketing strategy is essential for any business that wants to grow and succeed..

Identify your target market, develop a unique value proposition & create effective marketing campaigns!

Creating a marketing strategy can be daunting, especially if you’re not sure where to start. That’s where our marketing strategy services come in.

We work with you to develop a customized marketing strategy that is tailored to your specific business goals and objectives. We’ll help you:

  • Define your target market: Who are you trying to reach with your marketing messages? We’ll help you identify your ideal customers and develop a deep understanding of their needs and wants.
  • Develop a unique value proposition: What makes your business different from the competition? We’ll help you articulate your unique value proposition in a clear and concise way.
  • Create effective marketing campaigns: Once we know your target market and value proposition, we can help you develop marketing campaigns that will reach your audience and drive results.

Our marketing strategy services are ideal for businesses of all sizes, from startups to established enterprises. We have a team of experienced marketing strategists who can help you with every aspect of your marketing strategy, from development to execution.

Benefits of our marketing strategy services:

  • Increased brand awareness
  • More leads and sales
  • Higher customer satisfaction
  • Better return on investment (ROI)

Contact us today to learn more about our marketing strategy services and how we can help you grow your business.

Clients Who Have Partnered With Us

Bloomable
SEO & Analytics
Overview: Most likely the most complex website we have search engine optimised to date. The latest being an SEO migration.
tsc
Website Development
Overview: Heineken Beverages brand, The Sip Collection was born out of a B2C market place, advertising all its best brands as a comparison site to shop through its B2B network.
SEO & Analytics
Overview: A startup with a great product! Product range was growing fast and so were the issues in organic search.
SEO & BI
Overview: A coupon based marketplace with a large dataset of rich data. Hyperli wanted to have one source of truth with their data in order to make data driven decisions.
Website Development
Overview: Closed to our heart. Ithatha Ilali is focussed on helping orphans transition into the workplace after they leave an orphanage.
BI and Analytics
Overview: For the cause! My Smart City brings municipalities closer to communities in South Africa whereby you can report faults relating to their cities with a tap of a button.
Website Development
Overview: A hip company focussing on online reputation management and also one of our partners required a website which could be more product focussed and become a self service portal for its customers.
Website development
Overview: Ozprop a commercial property investment company in Sydney Australia has been our client since 2015, required a website which is easy to navigate to their acquisitions for clients to enquire.
SEO
Overview: A startup directory focussed on bringing together all education in South Africa available to the world. They quickly realised the importance of search engine optimisation when Google started reporting issues in Google search console.
Analytics & BI
Overview: The B2B marketplace of Heineken Beverages has a wealth of data and was in required our expertise to assist them in providing data to track revenue and sales in order to make data driven marketing decisions.

Still have questions...

A marketing strategy is a high-level plan for how you will achieve your marketing goals and objectives. It should include your target market, value proposition, marketing channels, and budget.

Marketing planning is the process of developing and implementing a marketing strategy. It involves setting goals, identifying target markets, developing marketing strategies, and creating and executing marketing campaigns.

Marketing strategy and planning are important because they help you to:

  • Focus your efforts on the right things
  • Make better decisions about your marketing
  • Track your progress and measure your results
  • Grow your business more effectively

The key elements of a marketing strategy include:

  • Target market: Who are you trying to reach with your marketing messages?
  • Value proposition: What makes your business different from the competition? Why should customers choose to buy from you?
  • Marketing channels: How will you reach your target market? Will you use paid advertising, social media, content marketing, or a combination of these channels?
  • Budget: How much money do you have to spend on marketing?

The best way to measure the success of your marketing strategy and plan is to track your progress and measure your results. You should track key metrics such as website traffic, leads, sales, and conversion rates.

You should also set goals for each of these metrics and track your progress over time. This will help you to see what is working and what is not, and to make adjustments to your strategy as needed.