What is Reputation Management?

At its core, Reputation Management is a product that allows you and your team to monitor your business’ online listings for accuracy, as well as keep on top of new reviews.

Reputation Management allows our team to easily manage and monitor your online reputation—all from one place! It gives you the flexibility to manage your online reputation together with Actonia, let Actonia take care of it for you, or take full control and do it all yourself. With Reputation Management, monitor what people are saying about them online and improve their visibility in local searches. We can show you how you stack up against the competition, keep you in the know with automated alerts, and utilize our progress reports, providing you with one place to manage and monitor your online reputation.

How can Reputation Management help my agency?

Reputation Management helps your agency solve three primary pain points.

• It’s hard to stay on top of what people are saying about all your clients. There are countless review sources, social sites, and ways for people to talk about your clients online. It is impossible to keep up with one—never mind all.
• It’s hard to show an ROI for managing your client’s reputation. Proving the value in the work you do for each of your clients’ online reputations is difficult to do.
• Need a way to coordinate and collaborate – It’s hard to coordinate the reputation management of several clients, provide transparency of what reviews have been responded to, and work with multiple teams/clients in one collaborative tool.

In addition to the above, Reputation Management can streamline and aid your agency in the additional ways:

• Automatically monitor and report. Keep on top of online activity affecting the reputation of a business, including reviews, listings, and social media, helping you make expert recommendations, and provide proof of performance.
• Sell it as your own. Your logo, your name, your colors, your price. Reputation Management is 100% white-labeled, giving you a profitable way to provide reputation management services under your own brand.
• Collaborate on any level. Reputation Management adapts to the level of involvement required from each of your clients. Manage their reputation together, do it all for them, or let them do it all themselves.
• Serve multiple clients from one place. Managing the reputation of multiple clients requires coordination and efficiency. With Concierge, your team will be able to manage all of your clients’ reputations effortlessly.

How can Reputation Management help my clients?

We put all of the tools your agency can use to monitor your clients’ reputations directly in their hands. Through Reputation Management, key pain points are addressed:

• Being unaware of customers makes your clients look bad.  Having unanswered online reviews and social posts, or negative mentions is bad for business and highlights your clients’ negative reputation for everyone else to see.
• Incorrect business info is hurting their business. Wrong business information is driving potential customers right to the competition.
• It’s hard for clients to stay on top of what people are saying about their business. There are countless review sources, social sites, and ways for people to talk about your clients’ businesses online. It is impossible for them to keep up on their own—never mind the competition.

Reputation Management directly resolves these issues:

• Allow your clients to manage their online reputation from one place: Compile reviews from dozens of sites so they can easily see what’s being said about their business online.  Plus, use competitive benchmarking to see how they stack up against the competition.
• Show up where people are looking: Improve their business’ search rank by identifying online business listings that are inaccurate or missing from essential directories like Google, Facebook, and Bing.
• See what customers are saying all over the web: Monitor when their business is mentioned in a variety of sources, including news sites, blogs, and social networks. Plus, highlight the most positive and negative mentions using automated sentiment analysis.
• Stay informed with automated reports and alerts: Executive reports break down how their business is faring in online conversations and help them understand what to do. Alerts are also sent every time new information is found. 

What are the major features, advantages, and benefits of Reputation Management?

Feature(What it is)	Advantage(What it does)	Benefit(How it benefits agencies)
Monitoring
Online Review Monitoring	Monitor customer reviews from dozens of major and vertical-specific review sites.	Monitoring reviews from multiple sites individually is time-consuming, Reputation Management makes it easy to view them all in one place.
Online Mention Monitoring	See when your clients’ businesses are mentioned in the news, blogs, Twitter, Instagram, and more.	Easily track what’s being said about a business in places you wouldn’t expect, and engage with customers beyond structured review channels.
Online Listings Management	Identify local business listings that are inaccurate or missing from essential directories like Google, Facebook, and Bing.	Correct and verify consistent listings across directories, review sites, and social networks – all in one place.
Employee Monitoring	Monitor employees’ online activity.	Protect your clients from potential PR disasters, and ensure that employees aren’t misrepresenting a brand.
Automated Alerts	Automated alerts are sent when new information is found. These notifications are configurable, allowing the business owner to control the triggers.	Automated notifications keep you up-to-date with what is being said about your business online activity so you can respond quickly, always showcasing exceptional customer service.
Reporting
Executive Report	Reports are automatically generated and highlight recent activity in every aspect of the business’s reputation.	Share weekly executive reports with your clients to show your proof of performance.
Competitive Benchmarking	Compare how frequently a business is mentioned versus its competitors and track social activity to benchmark the competition’s growth.	Businesses have profiles and campaigns all over the web. With Reputation Management, it’s easy to monitor the competition and see how your clients’ business stacks up.
Word Cloud	Monitor the word cloud to identify what words are being used most in reviews.	Identify words frequently used in your client’s reviews, so you can show them a holistic view of what their customers are saying in reviews.
Trending Keywords	Track words that have begun to appear in reviews more frequently than they used to.	Gain insight into recent changes to a business’ perception by online reviewers.
Review API	Utilize our powerful REST and JSON APIs to integrate review details and statistics with your own dashboard.	Actonia APIs allow your clients to use Reputation Management features from within your own platform.