Image and Video Requirements – Social Marketing
Social Marketing can help you post to all of your most important social media accounts. These do, however, have specific requirements to post.
Image Requirements
Social Marketing supports the following image types: PNG, JPEG, or GIF.
Recommended size: If posting to multiple social networks, we recommend square images (1:1)
| Social network | Dimensions | Maximum File Size | Notes |
| Recommended:1200 x 1200 px (square image | 1:1)1,080 x 1,350 px (vertical image | 16:9) Minimum:600 x 315px Note: Facebook generally scales well with all image dimensions | 4 MBFor PNG images, aim for less than 1MB as larger PNGs may appear pixelated on Facebook | Social Marketing supports 10 images per post on Facebook When uploading multiple images, Facebook will arrange your images to match the first one uploaded. For best results, we recommended using consistent image sizes when possible. | |
| Recommended:1,080 x 1,080 px (square | 1:1) 1,080 x 608 px (landscape | 1.91:1) 1,080 x 1,350 px (portrait | 16:9) Minimum:640 x 640 px (square | 1:1) | 30 MBFor PNG images, aim for less than 1MB as larger PNGs may appear pixelated on Instagram | Social Marketing supports up to 10 images/videos per post using the ‘carousel’ feature. | |
| Google Business Profile | Recommended:720 x 720 px (square | 1:1) Minimum:250 x 250 px (square | 1:1) | 5 MBCannot be less than 10 KB | Social Marketing supports 1 image per post for Google Business Profile The photo should be in focus and well-lit. It should have no significant alterations or excessive use of filters. In other words, the image should represent reality. |
| Recommended:1,200 x 675 px (landscape | 16:9) Minimum:600 x 335 px (landscape | 1.79:1) | 5 MB (PNG, JPEG) | 15 MB (GIF) | Social Marketing supports 4 images per post on Twitter GIFs have additional requirements for Twitter. To ensure your post is successful, try matching the following constraints: Resolution: <= 1,280 x 1,080 px Number of frames: <= 350 Number of pixels: (width * height * number of frames) <= 300 million Looping: GIFs that do not loop will be uploaded as still images | |
| Recommended:1,200 x 627 px (landscape | 1.91:1) Minimum:At least 200 px wide | 10 MB | Social Marketing supports 9 images per post for LinkedIn |
Video Requirements
Social Marketing supports the following video formats: MP4, MOV.
| Social Network | Dimensions | Video Bitrate | Max File Size | Length |
| — | — | 10 GB | 4 hours | |
| N/A* | 5 Mbps | 500 MB | 60 seconds | |
| Instagram Reels | Width: 1080 pixels Height: 1920 pixels (aspect ratio 9:16) | 25Mbps max | 500 MB | 3 seconds to 15 mins |
| N/A* | — | 1 GB | 60 seconds | |
| Min width: 360 pixels Max width: 1920 pixels Min height: 360 pixels Max height: 1920 pixels Min aspect ratio: 9:16 (0.563) Max aspect ratio: 16:9 (1.778) | — | 200 MB | 3 seconds to 30 mins |
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