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Rocket Reviews Pro: SMS performance metrics

< 1 min read

What is it? #

The performance funnel on the Overview page now includes performance metrics for SMS messages.

screenshot-customervoice.biz-2021.11.01-12_58_04.png

Why is it important? #

Business owners need a way to visualize the effectiveness of SMS messages sent in Customer Voice. SMS reporting will include: the number of SMS messages sent and what percentage have been clicked on (click-through rate). 

Note: open-rate is not available for SMS-type messages. 

These metrics are important to help businesses understand the value of sending SMS messages and their effectiveness. 

How does it work? #

Go to Customer Voice Pro (account must have an SMS add-on) > Overview.

Here’s what you can expect from the new metrics:

  • A review request performance funnel which includes SMS performance
  • A way to toggle between viewing metrics for Email only, SMS only, or Email & SMS
    • Note: Open-rate is for email only
  • The ability to filter by a specific date range
  • The number of new reviews found on connected accounts