Table of Contents
What is it? #
The performance funnel on the Overview page now includes performance metrics for SMS messages.
Why is it important? #
Business owners need a way to visualize the effectiveness of SMS messages sent in Customer Voice. SMS reporting will include: the number of SMS messages sent and what percentage have been clicked on (click-through rate).
Note: open-rate is not available for SMS-type messages.
These metrics are important to help businesses understand the value of sending SMS messages and their effectiveness.
How does it work? #
Go to Customer Voice Pro (account must have an SMS add-on) > Overview.
Here’s what you can expect from the new metrics:
- A review request performance funnel which includes SMS performance
- A way to toggle between viewing metrics for Email only, SMS only, or Email & SMS
- Note: Open-rate is for email only
- The ability to filter by a specific date range
- The number of new reviews found on connected accounts