Can I connect my own call tracking in Advertising Intelligence?
In the Settings tab of Advertising Intelligence, there is a section for “Phone Call Tracking”. Phone call tracking data includes total calls, unique callers, answered calls, time, phone number, call status, call classification, duration, and recording. At this time, this connection is reserved for digital ads purchased via our Marketing Services team. Our Marketing Services team will connect the relevant Marchex account associated with the business’s ad campaigns.
At this time, it is not possible for business users to connect their own call tracking. It is important to note that Campaign Objectives for individual campaigns can still be set to “Calls” to see the number of calls from your ad.
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