AI-generated posts in Social Marketing

What is it?

Artificial intelligence has been integrated into the social posting functionality in Social Marketing to allow users to quickly create a social post using AI-generated content. This feature works for accounts with Social Marketing Pro.

Why is this important?

Streamlines the process when a user wants to quickly post to their social networks to save time, improve the ease of content creation, reduce research needed, and allow users to interact with their audiences faster. 

How does it work?

1. Navigate to Social Marketing on the desired account and open the composer. 

2. Click “Write with AI.” Open the side panel and add one topic to the text box for which social posts are to be written. This text box does not require detailed prompts, simply the topic.

Adding detailed prompts may not create good generated content. 

3. Under the ‘generate’ dropdown, there are three options – only content, only image, and both content and image. The selection will determine what content is generated. If you click “Generate,” by default, it will generate both content and image as shown below. 

Option 1 – Content 

When you are satisfied with the results, click ‘Use this content.’

Option 2 – Image

Image variations can be created by clicking the green, round button in the bottom right-hand corner. 

Option 3 – Content and Image

With this selection, both content and images will be generated at the same time. 

4. A prompt for the images will be generated by the post topic but will be hidden initially. If you would like to view the prompt, select ‘show prompt.’

5. If both text and image were created, and you are not happy with the results, use the ‘regenerate’ button for text, or the ‘generate images’ button for images to get new content.