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With our expert E-commerce Strategy services.

A well crafted e-commerce strategy is key

In the ever-evolving digital marketplace, having a well-crafted strategy is the key to not just surviving but thriving. Our team of seasoned e-commerce strategists is here to help you navigate this dynamic landscape. 

We understand that success in e-commerce isn’t just about having a website; it’s about creating an integrated, customer-centric approach that maximizes your online presence. Whether you’re looking to increase sales, improve customer retention, or expand into new markets, our tailored e-commerce strategies are designed to meet your specific needs. We leverage data-driven insights and industry best practices to optimize every aspect of your online business, from website design and user experience to marketing, logistics, and beyond. 

Partner with us to unlock your e-commerce potential and stay ahead of the competition. Your success is our mission, and we’re here to make it happen.

Clients Who Have Partnered With Us

SEO & Analytics
Overview: A startup with a great product! Product range was growing fast and so were the issues in organic search.
Overview: A coupon based marketplace with a large dataset of rich data. Hyperli wanted to have one source of truth with their data in order to make data driven decisions.
Website Development
Overview: A hip company focussing on online reputation management and also one of our partners required a website which could be more product focussed and become a self service portal for its customers.
SEO & Analytics
Overview: Most likely the most complex website we have search engine optimised to date. The latest being an SEO migration.
Website development
Overview: Ozprop a commercial property investment company in Sydney Australia has been our client since 2015, required a website which is easy to navigate to their acquisitions for clients to enquire.
Analytics & BI
Overview: The B2B marketplace of Heineken Beverages has a wealth of data and was in required our expertise to assist them in providing data to track revenue and sales in order to make data driven marketing decisions.
Website Development
Overview: Heineken Beverages brand, The Sip Collection was born out of a B2C market place, advertising all its best brands as a comparison site to shop through its B2B network.
Website Development
Overview: Closed to our heart. Ithatha Ilali is focussed on helping orphans transition into the workplace after they leave an orphanage.
Overview: A startup directory focussed on bringing together all education in South Africa available to the world. They quickly realised the importance of search engine optimisation when Google started reporting issues in Google search console.
BI and Analytics
Overview: For the cause! My Smart City brings municipalities closer to communities in South Africa whereby you can report faults relating to their cities with a tap of a button.

Still have questions...

An ecommerce strategy is a plan for how you will sell your products or services online. It should include your goals, target market, value proposition, marketing channels, and sales process.

An ecommerce strategy is important because it helps you to:

  • Focus your efforts on the right things
  • Make better decisions about your business
  • Track your progress and measure your results
  • Grow your business more effectively

The key elements of an ecommerce strategy include:

  • Goals: What do you want to achieve with your ecommerce business? Do you want to increase sales, brand awareness, or market share?
  • Target market: Who are you trying to reach with your products or services? What are their needs and wants?
  • Value proposition: What makes your business different from the competition? Why should customers choose to buy from you?
  • Marketing channels: How will you reach your target market? Will you use paid advertising, social media, content marketing, or a combination of these channels?
  • Sales process: How will customers purchase your products or services? What are the steps involved in the sales process?

The best way to measure the success of your ecommerce strategy is to track your progress and measure your results. You should track key metrics such as traffic, leads, sales, and conversion rates.

You should also set goals for each of these metrics and track your progress over time. This will help you to see what is working and what is not, and to make adjustments to your strategy as needed.

Here are some additional tips for developing and implementing a successful ecommerce strategy:

  • Do your research: Before you start developing your ecommerce strategy, it is important to research your target market and competition. This will help you to develop a strategy that is tailored to your specific business and industry.
  • Be unique: What makes your ecommerce business different from the competition? Focus on your unique value proposition and communicate it clearly to your target market.
  • Be consistent: Implementing an ecommerce strategy takes time and effort. Be consistent with your marketing efforts and track your results over time to see what is working and what is not.
  • Be flexible: The ecommerce landscape is constantly changing. Be prepared to adjust your strategy as needed to stay ahead of the curve.